PHONES 4U SECURES LEAD TO MARKET ON THE HTC SENSATION XE™ AND WILL BE THE ONLY RETAILER TO EXCLUSIVELY RANGE THE HTC SENSATION AND RADAR IN ‘WHITE’
Phones 4u has agreed a partnership with HTC that sees the leading mobile retailer for the youth secure a significant lead to market on the FIRST phone to feature integrated Beats Audio technology.
The new HTC Sensation XE is a result of the strategic partnership between HTC and Beats Electronics, which is set to create a new benchmark for mobile audio. Phones 4u is pleased to not only be able to offer its customers the HTC Sensation XE earlier than everyone else, but is thrilled to be able to offer HTC’s original flagship multimedia device, the HTC Sensation exclusively in white from 1st October.
Finding Cost-Effective Phone Insurance
Phone insurance is typically purchased from one of two sources:
- The phone providers (this includes retailers, network service providers or sometimes even the manufacturer);
- The open market.
Validity Of Cover
Insurance sold in the UK is typically regulated and therefore both of the above sources may provide what may be termed ‘bona fide’ insurance policies.
As you would expect with any insurance product, terms and conditions, exclusions and limitations will apply and you may wish to read these carefully to ensure you understand them
Technology providers
If you are a retailer, your primary business is retail and that is typically also where your main expertise will reside.
The same may also be typically true for phone manufacturers.
They are primarily in the business of technological innovation, manufacturing and sales. It is perhaps unlikely that they are necessarily specialists in phone insurance (or any other form of insurance for that matter).
Yet, as part of the sale of their phone, they know that they have unique temporary access to a client who is potentially receptive to the idea of insuring their phone.
It is, therefore, perhaps understandable that some retailers and technology providers see this as an opportunity for supplemental selling at the ‘point of sale’ of their phone – in this case - insurance.
At the time someone is purchasing their phone, their thoughts and attention are likely to be on the new device and not on the intricacies or costs of insurance.
Specialist insurance providers
By contrast, the specialist providers of gadget insurance (this typically includes phones) are operating in an open and competitive market.
They know that potential purchasers of the products have the opportunity to look around, at their own convenience, to find the products that are suitable for their needs and at a cost-effective price.
To survive and prosper in this marketplace, the specialist insurance providers must first of all understand insurance as their specialist domain and secondly, due to the intense competition, provide products that offer excellent cover and a cost-effective price.
That is why it may be advisable not to rush into purchasing your phone insurance from the retailer or network service provider but to consider the specialist providers in the open market.